authenticity
And I am thinking… wow, if I can build my brand as effectively as they are building theirs, I’d be all set. And yet, I am unable to give up the personal. And that bothers me sometimes.
(Authenticity in the Age of Social Networks | Bring back Grimmy! | Pale Fire)
Insofar as social technologies make us more dependent upon the opinion of others, they may be said to increase our inauthenticity and are to be deplored. But I am a technologist and an optimist about technology's capacity to expand and improve our lives. However hesitantly, I will continue to use social media. We'll work out the kinks. I choose to think that our private selves will survive and be enlarged by Twitter and Facebook as they were by earlier communications technologies.
(Authenticity in the Age of Its Technological Reproducibility| Technology Review | Jason Pontin) (registration required)
- See: CCK08
:: note :: ... yes authenticity is a loaded word ... even more when used with social and technological ... branding the self ...
